PrefaceThe rapid advancement of generative AI models, such as DALL·E, businesses are witnessing a transformation through automation, personalization, and enhanced creativity. However, AI innovations also introduce complex ethical dilemmas such as data privacy issues, misinformation, bias, and accountability.A recent MIT Technology Review study in

Introduction In today’s fast-paced business world, maintaining an edge of the rivals is crucial. Market research has always been a key strategy for achieving a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are reshaping how companies collect, process, and utilize data about t

Opening Remarks In modern fast-paced business world, staying ahead of the competition is essential. Competitive analysis has always been a core strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. Tools driven by AI are transforming how businesses gather, analyze, and utilize

Overview Social media marketing has evolved dramatically in recent years, shaped by shifts in innovation, user behavior, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of organizations and marketers globa